Welcome To Goodwill Associates
From Bearings & Lubricants to Cutting Tools – Built for the World’s Best.

We deliver world-class industrial solutions that keep your business moving. From bearings and lubricants to cutting tools and saw blades, we ensure performance, precision, and reliability for industries of all sizes. Authorised Distributors of NTN, TotalEnergies, Lubrilog, MRW (Widia), Muteki Inserts, and Honsberg Metallsägen GmbH.

Solution

Authentic products from globally recognised brands to power your operations.

Productivity

Boost efficiency and reduce downtime with our reliable industrial solutions.

Expert Consultation

Get professional guidance in selecting the right products for your needs.

We Are a Trusted Industrial Distribution Partner

At Goodwill Associates, we go far beyond simply supplying products—we deliver trust, reliability, and unmatched performance to every client we serve. Backed by decades of expertise, we have built a reputation for being more than a supplier; we are a strategic partner committed to fueling growth and efficiency. Our portfolio features world-class, globally renowned brands, ensuring that every solution we provide meets the highest standards of quality and innovation. Over the years, we have proudly served a wide spectrum of industries, including automotive, aerospace, precision engineering, power generation, and heavy machinery, supporting them with critical components and solutions that drive productivity and sustainability. At the core of our philosophy lies.

32+
Years of Experience
Goodwill Associates
For Quality Products
Companies Served
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MNC Brands
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Products Supplied
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Why Choose us

Why Choose Goodwill Associates?

Authorised Distributors

100% genuine products sourced directly from globally trusted brands like NTN, TotalEnergies, Lubrilog, MRW, Muteki Inserts, and Honsberg.

Technical Expertise

Our experienced team provides professional guidance to help you select the right solution tailored to your industry needs.

Wide Industry Coverage

We serve diverse sectors including automotive, aerospace, engineering, manufacturing, power, and heavy industries.

After-Sales Support

Reliable service with ongoing assistance to ensure your equipment continues to perform at its best.

Trusted Partnerships

With years of experience and long-standing relationships, we are a dependable partner for industries looking for quality and consistency.

Commitment to Excellence

From product supply to technical advice, we focus on delivering value, reliability, and customer satisfaction at every step.

Partner With Us for Proven Industrial Solutions

From consultation to delivery, Goodwill Associates is your partner for industrial success. Our expertise, genuine products, and customer-first approach make us the preferred choice for industries across India.

When you need experience, we have it covered.

NTN Bearings

Authorised Distributors

NTN is one of the world’s largest and most respected bearing manufacturers. With decades of expertise, NTN Bearings deliver unmatched performance, precision, and durability. They are designed to handle extreme loads, reduce friction, and enhance the lifespan of machinery.

  • Wide range of bearings for industrial and automotive applications
  • High reliability in demanding environments

Goodwill Associates ensures you receive only genuine NTN products with expert support.

TotalEnergies Lubricants

Authorised Distributors

TotalEnergies is a global leader in high-performance lubricants, designed to meet the toughest industrial requirements. From heavy-duty machinery to specialized equipment, TotalEnergies products protect against wear, corrosion, and overheating.

  • Extended equipment life with premium lubrication
  • Energy-efficient solutions that reduce operating costs

We provide the right lubricant for your exact needs, ensuring optimal performance.

Lubrilog

Authorised Distributors

Lubrilog is renowned for high-performance specialty lubricants, especially in industries where machinery operates under extreme conditions such as mining, cement plants, and steel manufacturing.

  • Exceptional resistance to heat and heavy loads
  • Proven track record in high-stress environments
  • Custom solutions for niche applications

With Goodwill Associates, industries can rely on Lubrilog for consistent protection and long-term efficiency.

MRW (Metal Removal by Widia)

Authorised Distributors

MRW, a division of Widia, offers cutting-edge metal removal tools that are widely used in manufacturing and engineering industries. Designed for speed, accuracy, and reliability, MRW tools help industries achieve maximum productivity.

  • Advanced cutting solutions for precision machining
  • High durability and reduced tool wear

We supply a complete range of MRW products to support modern manufacturing needs.

Muteki Inserts

Authorised Distributors

Muteki Inserts are trusted by manufacturers for their precision, efficiency, and long tool life. These inserts are ideal for complex machining operations and deliver consistent results across applications.

  • Reduced vibration and enhanced surface finish
  • Excellent wear resistance
  • Suitable for high-speed machining operations

Goodwill Associates helps industries unlock the power of Muteki Inserts for cost-effective production.

Honsberg Metallsägen GmbH

Authorised Distributors

Honsberg Metallsägen GmbH is a global leader in high-quality saw blades and cutting solutions. Designed in Germany, Honsberg products are built for precision and durability.

  • Wide range of industrial saw blades for metals and alloys
  • High cutting speed and accuracy
  • Long service life for demanding operations

As an authorised distributor, we ensure genuine Honsberg products backed by technical support.

How it works

When you need experience, we have it covered.

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Consultation what you need.

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Create a contract for work.

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Production the item

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Quality control before delivery

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Authorised Distributor of 6 Global MNC Brands Trusted Worldwide