Founded in 2002 by Mahesh Bagdi with an initial capital of ₹40,000 and a modest 144 sq. ft. office space, Goodwill Associates has grown into a trusted name in the industrial distribution sector. Over the years, we have expanded significantly and today we proudly serve as Authorised Distributors for globally renowned MNCs who are leaders in their respective industries:
With 32+ years of industry expertise, we have witnessed evolving market trends, yet one constant remains—our customers’ demand for genuine products and reliable service. At Goodwill Associates, we have been fulfilling this need for over 23 years, consistently delivering quality and value.
Our clients—across both OEM (Original Equipment Manufacturer) and MRO (Maintenance, Repair & Overhaul) segments—rely on us for proper planning, timely delivery, and competitive pricing.
100% genuine products sourced directly from globally trusted brands like NTN, TotalEnergies, Lubrilog, MRW, Muteki Inserts, and Honsberg.
Our experienced team provides professional guidance to help you select the right solution tailored to your industry needs.
We serve diverse sectors including automotive, aerospace, engineering, manufacturing, power, and heavy industries.
Reliable service with ongoing assistance to ensure your equipment continues to perform at its best.
With years of experience and long-standing relationships, we are a dependable partner for industries looking for quality and consistency.
From product supply to technical advice, we focus on delivering value, reliability, and customer satisfaction at every step.






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