About Us

At Goodwill Associates, we are more than distributors — we are partners in industrial success. As authorised distributors of globally renowned brands like NTN Bearings, TotalEnergies, Lubrilog, MRW (Widia), Muteki Inserts, and Honsberg Metallsägen GmbH, we deliver genuine products and trusted solutions that power industries forward.

About Us – Goodwill Associates

Founded in 2002 by Mahesh Bagdi with an initial capital of ₹40,000 and a modest 144 sq. ft. office space, Goodwill Associates has grown into a trusted name in the industrial distribution sector. Over the years, we have expanded significantly and today we proudly serve as Authorised Distributors for globally renowned MNCs who are leaders in their respective industries:

  • NTN Corporation – Bearings (Since 2005)
  • TotalEnergies – Lubricants & Greases (Since 2016)
  • MR Widia – Metal Cutting Tools (Since 2023)
  • Lubrilog – Specialty Oils & Greases (Since 2024)
  • Muteki Inserts Japan – (Since 2025)
  • Honsberg Metallsägen GmbH – (Since 2025)

With 32+ years of industry expertise, we have witnessed evolving market trends, yet one constant remains—our customers’ demand for genuine products and reliable service. At Goodwill Associates, we have been fulfilling this need for over 23 years, consistently delivering quality and value.

Our clients—across both OEM (Original Equipment Manufacturer) and MRO (Maintenance, Repair & Overhaul) segments—rely on us for proper planning, timely delivery, and competitive pricing.

32+
Years of Experience
Our Legacy & Experience
Company From All Around The World trust on Dustrium for awesome project
Companies Served
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MNC Brands
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Why Choose us

Why Choose Goodwill Associates?

Authorised Distributors

100% genuine products sourced directly from globally trusted brands like NTN, TotalEnergies, Lubrilog, MRW, Muteki Inserts, and Honsberg.

Technical Expertise

Our experienced team provides professional guidance to help you select the right solution tailored to your industry needs.

Wide Industry Coverage

We serve diverse sectors including automotive, aerospace, engineering, manufacturing, power, and heavy industries.

After-Sales Support

Reliable service with ongoing assistance to ensure your equipment continues to perform at its best.

Trusted Partnerships

With years of experience and long-standing relationships, we are a dependable partner for industries looking for quality and consistency.

Commitment to Excellence

From product supply to technical advice, we focus on delivering value, reliability, and customer satisfaction at every step.

Authorised Distributor of 6 Global MNC Brands Trusted Worldwide